Celebrities like Gwenyth Paltrow and Cameron Diaz are fans. Now considered one of London’s first cult eco-friendly labels, Mou is committed to ethical, handmade, and high-quality production that results in durable and long-lasting styles. Slowly, word of mouth expanded awareness of the label, and today, Mou’s flagship shop resides in the famed Burlington Arcade, alongside other cult names like Fabrizio Viti, Church’s, and Manolo Blahnik. Shelley Tichborne launched Mou in 2002 from a small shop inside London’s Portobello Road, selling to travelers, tourists, and locals who happened upon the curious-looking shoes. Designs are embellished with faux fur, sequins, and metallic finishes for an off-beat, playful attitude. Mou boots are destined to be your go-to comfort shoes, with a flexible moulded rubber sole topped by a supple upper made of natural hides from antelope, sheepskin, goatskin, and calfskin. Mou is a French adjective that means “soft to the touch,” and it’s a fitting brand name for these squishy-soft shoes. What are Mou boots, are Mou boots true to size, and are Mou boots waterproof?
